Higher Education Branded Environments

At Perkins+Will, we believe in the power of education to elevate the human condition – to create innovators and leaders who can resolve the challenges of the 21st Century. We believe in the power of great design and in the power of brand to form meaningful human connections, to shape the educational experience, and to inspire human success.

Through deep collaboration and exploration with our clients, we discover the differentiating characteristics, the foundational truths, the spirit, the culture, the “feel” of the university, campus, or school, and we use brand to bring those qualities to life throughout the built environment. Our Branded Environment design solutions invite participation, tap emotions, and create moments of connectivity. The results are environments that engage the mind and inspire learning and discovery; environments that breathe culture, foster innovation and creativity; environments that nurture personal growth. These environments emanate diversity and inclusivity.

Our breadth of work expands university athletics and arenas, business schools focused on the future economy, campus planning, libraries and learning commons, residential life, labs and collaboration spaces, student unions and more.