Brand Strategy

Translating business objectives into strategy-based brand outcomes

Brand Strategy

Through a combination of research, visioning sessions and stakeholder interviews, we reshape, refine and reinvigorate our clients' brands, making brand interaction more valuable—and ultimately, more enjoyable—for the intended audience. Whether introducing a new brand to the marketplace or reinvigorating an existing one, our expertise in research and analysis, strategic planning and market positioning is used to craft a strategy that will allow you to achieve your long-term business goals and enhance the brand experience.


Eileen Jones

Branded Environments Global Leader

Eva L. Maddox

Design Principal, Chicago

Keith Curtis

Branded Environments Southeast Regional Discipline Leader

J.D. McKibben

Branded Environments Business Development Director

Brian Weatherford

Branded Environments Account Manager